Becca Costello creates beautiful content.
She has 20 years of experience in communications, writing and editing
for newspapers, magazines, books and corporate clients.
Let her help you find your voice, online or in print.
Becca Costello began her writing career in print media (yes, on actual paper). She worked her way up from Newsroom Intern to Arts & Entertainment Editor at the Sacramento News & Review, before branching out into communications work with a variety of clients. Becca has more than 2 decades of experience as a writer and editor, and has published hundreds of articles. Her writing has been recognized multiple times by the California Newspaper Publishers Association.
WHIP-SMART COPY EDITING
Savvy with both AP Style and Chicago Manual of Style
Writing Styled for Your Needs
A Red-Pen Ninja for Almost 20 Years
SOCIAL MEDIA MARKETING
Stand-out Campaigns for Facebook, Twitter, Instagram
CREATIVE WEBSITE COORDINATION
Blogging and Web Design for Wix and Squarespace
Winner of Constant Contact All-Star Awards for Email Marketing and Reader Engagement in 2016 and 2017
HOW TO LOVE EVERYBODY
Becca wrote spiritual essays and insights from 2016-2019 at www.howtoloveeverybody.com, which had a devoted online following.
The blog has recently been archived offline in preparation for her next project.
"Somewhere in Asia, people casually scanning their friends' California vacation photos will find an image of me squatting on the state capitol lawn. My brow is sweating, my hands are over my heart and my Lycra-covered thighs are open to the world. Seconds after I settled into the ungainly yoga squat known as Goddess Pose, a tour group lined up in front of the capitol steps and
began snapping shots on their iPads ..."
"Here comes the holiday party season, when cocktails and small talk run wildly across our tongues. When meeting new people,
we lean hard on the usual questions: What do you do? Where are you from? Where is the wine? This year, I suggest we banish one question from all introductory chitchat. Let’s agree to never ask, 'Do you plan to have kids?'"
"The skaters surveyed the terrain: a set of stairs, two handrails, a lawn with a sidewalk perimeter, and 5-foot-high concrete ledges around the building’s edges. No one said a word, but the challenge was clear: Skate off the ledge with enough speed to clear the lawn and land on the sidewalk. Don’t hit a pedestrian or a parking meter, or overshoot and land in the street’s oncoming traffic. Oh—and do something fancy with your board while you’re at it."
This feature story received a first place award for sports journalism from the California Newspaper Publishers Association.
"The Sacramento News & Review's own columnist attended the local Star Trek convention and, like the Borg,
assimilated everything in her path."
This feature story was recognized for outstanding arts writing in the CNPA Better Newspapers Contest.